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3rd August 2012

End for Dun & Bradstreet?

The Wall Street Journal reports that Dun & Bradstreet has employed both JPMorgan Chase and Credit Suisse to help it find someone to buy the company. This follows a failed attempt to try and find a buyer last year.


Older people in the finance sector remember D&B as a sector leader with significant goodwill behind the brand name. That brand value has been eroded in recent years as the company's pace of innovation lagged others in the sector. Last year's attempt was reported as focusing on technology companies as potential buyers. The search is presumably now focused on others in the credit reference and business information sector or with Private Equity firms. The former group would seem unlikely to want to maintain the name. Whether Private Equity firms can be persuaded the profit opportunity exists remains to be seen.