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2nd August 2011

Mobile commerce grows fast in UK & Germany

The UK and Germany have both seen a more than doubling of smartphone users accessing auction sites and retail shopping sites using their smartphones. There is a significant but smaller rise when the increase in all mobile phone users is examined. French smartphone users seem less interested in auction sites though also show significant growth in visiting retail sites.


Whether due to natural preference or the tariff structure smartphone and regular mobile users in Italy and Spain used browsers on their phones much less than France, Germany and the UK


The data comes form Comescore and more data and information can be found at:

http://www.comscore.com/Press_Events/Press_Releases/2011/7/UK_Mobile_Retail_Access_via_Smartphone_Grew_163_Percent_in_Past_Year